Local Business Visibility Score™ — Free Website Audit for Service Businesses

The Local Business Visibility Score is a free, 5-minute website assessment built specifically for local service businesses — plumbers, HVAC, roofers, electricians, landscapers, medical and wellness offices, restaurants, salons, and other trades that depend on local search and lead generation. The tool combines automated technical checks against your live website with a handful of focused questions to produce a 100-point visibility score and a prioritized list of fixes.

What the tool checks

Nine technical items are checked automatically the moment you submit your URL — no waiting, no signup. The remaining items are quick yes/no questions that take under three minutes.

Automated checks

• Mobile-friendliness — does your site display properly on phones, where most local searches happen?
• Page speed — your Google PageSpeed Insights mobile score, a direct Google ranking signal.
• HTTPS and SSL — secure connection, required for both rankings and customer trust.
• Schema markup — structured data that helps Google understand your business and qualify you for rich results.
• Meta titles and descriptions — what shows up in search results and drives click-through.
• Service pages — distinct, dedicated pages for each service you offer (not just a list on the homepage).
• Phone in header — a tap-to-call number at the top of every page, which dramatically lifts conversion.
• Analytics installed — Google Analytics, GTM, Meta Pixel, or another tracker — so you can measure what is working.
• Site reachability — basic confirmation your site loads correctly.

Manual scoring items

• Google Business Profile — claimed, complete, and up to date.
• Reviews — volume, recency, and how you respond to them.
• Service area and city signals — explicit local intent on your service pages.
• Conversion paths — how easy it is to contact you (forms, click-to-call, chat).
• Trust signals — credentials, licenses, certifications, awards.
• Social proof — testimonials, case studies, and visible review counts on-site.
• Local search visibility — whether you actually rank in your service area.
• Monitoring — whether you watch your rankings and traffic over time.

Who it is built for

This audit is designed for local service businesses with a website and an interest in being found by nearby customers. Most users running the tool are in home services (HVAC, plumbing, roofing, electrical, landscaping, painting, garage doors, pool service, fencing), health and wellness (chiropractic, weight loss, dental, optometry, physical therapy), automotive and family services (auto repair, child care, pet services), commerce and food (restaurants, retail, salons, spas), or professional services (legal, accounting, real estate, insurance). If you serve customers in a defined geographic area, this tool is for you.

How the score is calculated

Each of the 18 items contributes points toward a 100-point total. Your final score falls into one of five bands:

• 90–100: Excellent — you are outperforming most local competitors.
• 75–89: Good — strong foundation with a few targeted fixes left.
• 60–74: Fair — visible gaps that are likely costing you leads.
• 40–59: At-Risk — major issues need attention before competitors take more of your market.
• Below 40: Critical — fundamentals are missing; you are effectively invisible to most prospects.

Frequently asked questions

Do I need to give my email?

No. You can complete the entire assessment and see your full score and recommendations without entering an email, phone number, or creating an account.

How long does it take?

Most people finish in 3 to 5 minutes — about 30 seconds for the automated checks and another 2 to 4 minutes for the yes/no questions.

Is the audit really free?

Yes, completely free. There is no paywall, no upsell required to see results, and no card required to start.

How accurate are the automated checks?

The automated checks use Google's own PageSpeed Insights API plus direct page inspection. They are as accurate as the data Google itself returns. A small number of websites behind aggressive bot protection (Cloudflare, Sucuri, etc.) may block our crawler — in those cases the tool tells you exactly which items could not be verified and lets you mark them manually.

Who built this?

CIA Website Services, a division of Community Internet Advisory, focused on website strategy and execution for local service businesses.

About CIA Website Services

CIA Website Services builds, audits, and optimizes websites for local service businesses across the United States. The Local Business Visibility Score was built to give business owners a clear, honest read on how their website is actually performing — without the fluff, the upsell, or the email gate. If your score uncovers issues you would like help fixing, visit CIA Website Services to learn more or get in touch for a consultation.